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Question 1:
(a) What do you meant by "consumer behavior"?
(b) Show characteristics of consumer behavior.
Question 2:
(a) What are "attitudes"?
(b) Show characteristics of attitudes.
(c) Briefly explain the three components of attitudes.
Question 3:
Highlight the ways in which situational influences affect consumer behavior.
Question 4:
(a) Describe "subliminal perception".
(b) Show the three types of subliminal perception. (c) Determine the effectiveness of using subliminal messages as a marketing strategy.
Question 5:
Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical conditioning"?
(b) Explain the concept of classical conditioning by using Pavlov's demonstration of conditioned learning in dogs.
(c) Evaluate the use of classical conditioning by marketers to sell their products and services.
what is new product development and also define its process.
Question: Consider you a front-line manager in a hotel. From this perspective, a) Describe the service encounter. b) discuss methods which you would use in the service e
difference between the personal selling and salesmanship?
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
"How has your iPhone changed your career?" Please respond to the following: Identify two (2) technological innovations that have changed the fundamental manner in which companies
How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
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