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Question 1:
(a) What do you meant by "consumer behavior"?
(b) Show characteristics of consumer behavior.
Question 2:
(a) What are "attitudes"?
(b) Show characteristics of attitudes.
(c) Briefly explain the three components of attitudes.
Question 3:
Highlight the ways in which situational influences affect consumer behavior.
Question 4:
(a) Describe "subliminal perception".
(b) Show the three types of subliminal perception. (c) Determine the effectiveness of using subliminal messages as a marketing strategy.
Question 5:
Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical conditioning"?
(b) Explain the concept of classical conditioning by using Pavlov's demonstration of conditioned learning in dogs.
(c) Evaluate the use of classical conditioning by marketers to sell their products and services.
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
y=2x 2x+y=4
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What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
LEADERSHIP STYLES OF BILL GATES AND STEVE JOBS
place\distribution
Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
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