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Question 1:
(a) What do you meant by "consumer behavior"?
(b) Show characteristics of consumer behavior.
Question 2:
(a) What are "attitudes"?
(b) Show characteristics of attitudes.
(c) Briefly explain the three components of attitudes.
Question 3:
Highlight the ways in which situational influences affect consumer behavior.
Question 4:
(a) Describe "subliminal perception".
(b) Show the three types of subliminal perception. (c) Determine the effectiveness of using subliminal messages as a marketing strategy.
Question 5:
Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical conditioning"?
(b) Explain the concept of classical conditioning by using Pavlov's demonstration of conditioned learning in dogs.
(c) Evaluate the use of classical conditioning by marketers to sell their products and services.
Question: XYZ Company is producing and marketing cotton textiles to local markets. Currently, because of stiff competition its sales volume is decreasing from time to time.
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
the various approaches that are followed by FMCG companies in test marketing
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
cost plus pricing
Market Expansion?
Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
consumer mind is a black box
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