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Question 1:
(a) What do you meant by "consumer behavior"?
(b) Show characteristics of consumer behavior.
Question 2:
(a) What are "attitudes"?
(b) Show characteristics of attitudes.
(c) Briefly explain the three components of attitudes.
Question 3:
Highlight the ways in which situational influences affect consumer behavior.
Question 4:
(a) Describe "subliminal perception".
(b) Show the three types of subliminal perception. (c) Determine the effectiveness of using subliminal messages as a marketing strategy.
Question 5:
Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical conditioning"?
(b) Explain the concept of classical conditioning by using Pavlov's demonstration of conditioned learning in dogs.
(c) Evaluate the use of classical conditioning by marketers to sell their products and services.
what are the core marketing concepts?
Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the
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Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
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Describe the Four P's in marketing mix - Using a company of your choice, explain how this company is using the Four P's to gain successful position in the market. Demonstrate an
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