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Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
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Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p
Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts
1. Explain the six key criteria for strategy selection by providing appropriateexamples
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
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