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What is Product Strategies? Product Strategies: The product is one of the most significant elements of a marketing program. A company is generally called by the products
Out of the following which gap arise when the sales force does not have the required knowledge, skills or capabilities to become successful on the Job. a. Knowledge gap b. Capabili
Describe about the Sales promotion tool Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in
MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex
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