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What is Line Modernization in Product Line?
Line Modernization:
Even though the product line length is enough the line might require to be modernized. The matter is whether to overhand to line totally or one at time. The piecemeal approach permits the company to see how customers and dealers react to the latest style.
"consumer mind is a Black Box"
Explain about piecemeal modernization in the line modernization. Piecemeal modernization is less of a drain upon the company’s cash flow. A main disadvantage of Piecemeal Moder
Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
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