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Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro
What is Growth Stage in marketing strategies? Growth Stage: a. Improve product quality, add new product features and enhance styling. b. Adding new model and flanker
Define and explain these concepts (reach and frequency).
How should shoppers Stop develop its demand forecasts?
Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
Illustrates the total environment in marketing? Marketing is a part of total environment: Total environment may be explained as the combination of all the resources and In
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
write the core concepts in marketing with their explanation.
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