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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
How is penetration pricing strategy give cost advantage over innovating firm? In the case to outlook penetration pricing strategy is more commercial than financial. It is more
Question 1: To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment? Question 2: (a) Define the term mark
oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of
define marketing and marketing management
approaches followed by FMCG in test marketing
Virgin Mobile (VMA) Australia is a leading consumer focused mobile network with its headquarters based in Sydney. VMA has official retail stores located in the following Australian
various approches of test marketing in FMCG
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
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