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1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne
Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate
Key challenges for a Domestic Company for Sustainability in Market - Competitive pressure of global players : With the advent of open economy policy, the country ha
Problem 1 You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing commu
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation
explain creative selling and its advantages
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How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
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