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Question 1:
Altering consumer attitudes is a key strategy consideration for most marketers because consumers' attitudes towards a product will influence their buying behavior.
(a) What is "attitude"?(b) Prepare brief notes on the sources of influence on attitude formation. (c) Describe the strategies used by marketers to induce attitude change in consumers.
Question 2:
Failure to achieve goals results in frustration, i.e. those who cannot cope with frustration mentally redefine their frustrating situations in order to protect their self-images by using defense mechanisms. Describe, while providing examples, such defense mechanisms.
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
Question 1 How does e-business differ from the traditional business mechanism? Question 2 Describe the six components of business models Question 3 What is virtual private ne
The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or
Problem 1: (a) Describe the tourism business system? (b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'. Show the importance of the
Describe about the Sales promotion tool Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in
Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your
What are the several advantages of Business to Business? Some of the advantages of Business to Business are: a. Enhanced customer satisfaction b. Enhanced inventory syste
where you want to go in life and how you are going to get there by using social media?
Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad
What factors affect or govern the length of a product life cycle
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