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Question 1:
"A crisis can hit an institution anytime. It is essential therefore to plan and manage a crisis intelligently and forthrightly." Discuss this statement from a PR perspective.
Question 2:
As the Head of the PR team you are planning to train your staff about making effective presentations. Discuss the key issues you will consider to ensure that your subordinates grasp the basic of making effective presentations.
Question 3:
(a) The Director of Human Resources has been offered an interview opportunity on the number-one local TV channel. You're the public relations media specialist. How will you prepare her to do well?
(b) "The Internet hold promises for the future of public relations." Discuss.
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
positioning error examples
Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to ch
What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks
What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The
Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide
explain the various approaches that are followed by FMCG companies in test marketing?
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
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