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Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
consumer market segmentation
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
what is the relationship between 4ps of marketing mix?
Discuss the Henry Assael model on buying decision behaviour.
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