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Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
differentiate the three types of buying situations during the purchase decision
What is the working of final or last barrier to exchange in channels distribution? All problem are signifies the discrepancy of quantity and assortment within the exchange proc
Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service
What is Commercialization or Crash Introduction Strategy Development? Commercialization or Crash Introduction: A crash introduction is about full scale commercialization
Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info
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