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Describe briefly FIVE major developments over the past twenty years or so that have led to globalisation. Improved transportation Transportation systems, especially rail,
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
what is marketing mix
Any lady outfit looks great if it is designed with style and fits well. To take that outfit up a notch just adds accessories such as, amongst others, jewellery, handbags, scarves a
right to safety of marketing management
what are the core concepts of marketing
whom do you think Rajender will eat with? why?
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
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