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Question 1:
"Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its application of market mechanisms to tackle social and environmental problems."
Examine the marketing initiatives of a tourism organisation and discuss to which extent you believe that its initiatives reflect the above statement.
Question 2:
It is widely acknowledged that service quality is crucial to customer satisfaction, customer retention and profitability. Statement like "quality is our number one priority" shows evidence of service companies? belief in quality as the bridge to future revenue. However, although companies recognise the importance of service quality, not all companies manage to deliver services of high quality to their customers. Critically evaluate the importance of service quality for tourism organisations and discuss the strategies that should be adopted by these organisations to deliver high service quality.
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
differences between selling and marketting
product marketing v/s service marketing
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what is international marketing
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
what are ten important things needed for marketing to take place?
1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
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