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What is Demographic Segmentation?
Demographic Segmentation:
This characteristic as like age, sex, income, marital status, occupation as well as education are most frequently used as the basis for market segmentation. These variables are most popular bases for segmenting consumer groups since consumer’s desires, meets, usage rate and preferences are highly related with demographic variables.
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
What is Economic and Competitive Environment? Economic and Competitive Environment: Environment Factors of Economic and Competitive, including the effects of common econ
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
what are the various approaches to marketing?
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
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Questions Explain how an overseas nation's level of economic infrastructure can influence an international marketer's decision as to the viability of marketing to that count
Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth
define marketing .its importance
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