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What is Demographic Segmentation?
Demographic Segmentation:
This characteristic as like age, sex, income, marital status, occupation as well as education are most frequently used as the basis for market segmentation. These variables are most popular bases for segmenting consumer groups since consumer’s desires, meets, usage rate and preferences are highly related with demographic variables.
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What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
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