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What is Demographic Segmentation?
Demographic Segmentation:
This characteristic as like age, sex, income, marital status, occupation as well as education are most frequently used as the basis for market segmentation. These variables are most popular bases for segmenting consumer groups since consumer’s desires, meets, usage rate and preferences are highly related with demographic variables.
A manufacture of hardware products wants enter into new markets overseas. They are initially planning to market its products and establishing sales organizations in India, Banglade
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When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
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