What is demographic segmentation, Marketing Management

Assignment Help:

What is Demographic Segmentation?

Demographic Segmentation:

This characteristic as like age, sex, income, marital status, occupation as well as education are most frequently used as the basis for market segmentation. These variables are most popular bases for segmenting consumer groups since consumer’s desires, meets, usage rate and preferences are highly related with demographic variables.


Related Discussions:- What is demographic segmentation

Characteristics of the promotional types, Characteristics of the promotiona...

Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien

Master dissertation, Hello, I''m a master student. Because of my job, I don...

Hello, I''m a master student. Because of my job, I dont have enough time to write my 14,000 word dissertation. Actually Im doing dissertation of HRM. I want to know whether you can

What are the tools of marketing in words of mccarthy, What are the tools of...

What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ

Define and explain the components of the promotional mix, Question 1: W...

Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution

Concept of the integrated communication mix, Question: (a) Describe and...

Question: (a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix' (b) Using the AIDA model, explain how both Public Relations and

What are various types of pricing strategies, What are various types of pri...

What are various types of pricing strategies? Adopted by the company. Currently we will discuss the various types of pricing strategies within detail are specified here by poin

Define channels of distribution according to stanton, Normal 0 ...

Normal 0 false false false EN-IN X-NONE X-NONE

Evaluate year to date variance for each category, You are the manager of an...

You are the manager of an intensive care unit. Today is April 1st, and the fiscal year began on July 1st. You work with a variable budget and have the opportunity to make changes t

Probability and combinations, To play a certain lottery, a person has to co...

To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd