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Q. Explain Ethical Aspect of advertising?
Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assists us to choose between right and wrongs, good and bad. Ethics in advertising must not exercise fear and indecent language, sexual appeal, exercise persuasion, false claims, baseless and misleading comparisons, must not undermine the position of women aged-persons, shouldn't promote the use of undesirable products like tobacco, shouldn't pollute the thinking of children, alcohols etc.
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
defined marketing management and its feature
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consumer mind is a black box discuss
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
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