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will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
How is penetration pricing strategy give cost advantage over innovating firm? In the case to outlook penetration pricing strategy is more commercial than financial. It is more
Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
What is marketing? a. B uilding customer value and satisfaction are at the very heart of current marketing thinking and practice. b. A very easy definition of marketing
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