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Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
explain the various approaches that are followed by FMCG companies in test marketing?
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
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The Impact of the salesman on the turn over of a non alcoholic beverage producer.
what is modern and traditional value delivery approach???
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
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