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Problem 1: (a) Describe the tourism business system? (b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'. Show the importance of the
service life cycle
QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to
explain the various approaches that are followed by fmcg companies in test marketing
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
scope of marketing management
What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma
#question A company decide to go international what are the factors that it should take into consideration before going global?
considering the concept of product life cycle, where would you put video games in their life cycle?
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
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