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Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
what is the sales information systems
What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
How should Shoppers’ Stop develop its demand forecasts?
Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
If b+c=3a,then the value of cotB/2 cotC/2 is equal to....
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
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