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Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
explain the various approaches that are followed by FMCG companies in test marketing
select a company and explain th marketing mix
difference between the personal selling and salesmanship?
How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with
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