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As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o
Solving Customer Problems in Ways They Never Imagined
discuss the four functions of marketing management analysis, planning, implementation and control
Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
product mix of the lg company
Y= P(1+(r/100))^t
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
how to do market segmentation
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