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Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
Marketing Organizational Chart Marketing Plan Designing a lunchbox menu for Children The marketing plan should consist of expanding opportunities for busines
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified
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