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What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation. Analysis of recent historical
Contents of Marketing Plans: ( a) Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
define marketing and marketing management
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
5 Steps
Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
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