Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Importance of marketing to the firm:
Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing is the distinguishing and the unique function of the business". The importance of the marketing to a business firm may be summarized under following heads.
1. Helpful in business planning and decision making: marketing is helpful not only to plan the production but it is helpful also in business planning and taking various decisions regarding the business. In today's economy production is planned according to the sales forecast and not according to the production capacity of the firm. A firm will produce what it marketing decisions affect the business decisions. All other activities such as planning, the demand production, purchase, finance, or decision revolves around the marketing decisions.
2. Helpful in increasing profits: every business is carried on with the profit motive. Marketing helps in increasing the business profits by reducing the selling cost on the one hand and by increasing the demand of the product through advertising and sales promotion activities on the other hand.
3. Helpful in the communication firm and in the society: business collects various information regarding consumer's behaviour and changes therein from time to time through marketing. Marketing also provides information to the firm of the competitions, price policies, productions policies, advertisement, and sales promotion policies. It helps the firm in framing its own policies or marketing necessary adjustment there in accordingly moreover marketing provides extensive information of the product regarding its quality price, utility and place of the availability to the society. Thus, society comes to know about the new products.
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company
Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi
CREATING STRATEGIC ADVANTAGE
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut
Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of
Define and explain these concepts (reach and frequency).
Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
Test Marketing The seventh step is test marketing that is the stage at which the manufacture and marketing programs are introduced into more accurate marketing se
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd