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Explain the term - Promotion
Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:
- arouse his interest in the product;
- inform him about its availability; and
- inform him as to how is it different from others.
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
why BBA student needs study marketing
Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com
(3x^2 y)^3 over 9x^2 .....I got 27x^6 y^3 over 9x^2 is there anymore simplifying to be done
Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
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