Explain the term - promotion, Marketing Management

Assignment Help:

Explain the term - Promotion

Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:

- arouse his interest in the product;

- inform him about its availability; and

- inform him as to how is it different from others.

 


Related Discussions:- Explain the term - promotion

Core concept, whats the core concept for marketing

whats the core concept for marketing

Explain about the microenvironment of a company, Explain about the microenv...

Explain about the microenvironment of a company. The Company’s Microenvironment: The forces close to the company, affect its capability to serve its customers, the compa

7ps, i have to write on people for my real estate company.

i have to write on people for my real estate company.

Marketing mix, place/distribution is a crucial aspect of the marketing mix....

place/distribution is a crucial aspect of the marketing mix.discuss this marketing mix variables and how attention to its (place)is necessary despite the fact that it increases the

Service marketing, how was the need for this product identified?

how was the need for this product identified?

Distinct stages in product life cycle, Q.  Described the distinct stages in...

Q.  Described the distinct stages in PLC? Ans.:  A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a

Marketing, what ford needs to do to make sure it is sensitive to changes in...

what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country

What are the durable goods, What are the Durable Goods   Durable good...

What are the Durable Goods   Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,

Stages in new product development, Q.   Describe various stages in New Pro...

Q.   Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.:   The many stages in NPD are:- (1)   G enerating  Ne

Shapes and angles, all triangles have right angles. is that right?

all triangles have right angles. is that right?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd