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Explain the term - Promotion
Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:
- arouse his interest in the product;
- inform him about its availability; and
- inform him as to how is it different from others.
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
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Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
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