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Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl
explain the various approaches better followed by smcg companies in test marketing?
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
marketing strategies
considering the concept of product life cycle where would you put video games in thier life cycle
Definition for outbound logistics
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
select a company and explain th marketing mix
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