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Types of selling
We have categorized selling into different areas. For example:
Selling for a manufacturer
Selling for a distributor
Selling for a wholesaler
Selling for a retailer
Moreover, within these general categories there may be various subcategories.
Though, there is really no difference in selling for any of these entities. Often the terminology used to recognize a salesperson depends on the characteristics of the product and industry structure.
For instance, the salesperson may be called as:
However, it does not matter what product or service, industry the salesperson is involved with. All types of selling are generally the same and have something or other thing in common.
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
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