Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Question 1:
(a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways to improve those value discipline.
Question 2:
(a) Show whether customer loyalty is synonymous to profitability. (b) What will a loyalty programme reasonably do. (c) What are the pitfalls to avoid when choosing a loyalty strategy.
Question 3:
(a) What is understand by customer equity. (b) Compare and contrast the concept of Recency Frequency and Monetary Value (RFM) and Customer Lifetime Value (CLTV). (c) How valuable is the "word-of-mouth" concept.
Question 4:
(a) Describe the concept of Customer Relationship Management (CRM). (b) Show the benefits and difficulties in launching and implementing a CRM system. (c) What are the pitfalls to avoid to make sure a successful CRM system.
Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
Question 1 Describe the phases in the evolution of retail market 2 What are the tasks handled by a project manager to effectively manage a project 3 What are the relevant
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd