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Question 1:
(a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways to improve those value discipline.
Question 2:
(a) Show whether customer loyalty is synonymous to profitability. (b) What will a loyalty programme reasonably do. (c) What are the pitfalls to avoid when choosing a loyalty strategy.
Question 3:
(a) What is understand by customer equity. (b) Compare and contrast the concept of Recency Frequency and Monetary Value (RFM) and Customer Lifetime Value (CLTV). (c) How valuable is the "word-of-mouth" concept.
Question 4:
(a) Describe the concept of Customer Relationship Management (CRM). (b) Show the benefits and difficulties in launching and implementing a CRM system. (c) What are the pitfalls to avoid to make sure a successful CRM system.
How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th
Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
10 Commandments for Media Consumers is a checklist that gives media consumers the knowledge needed to properly assess mass media communications. The Ten Commandments for Me
various approches of test marketing in FMCG
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011. Interest is paid annually on December 31. The market rate of interest on this dat
the relationship between the 4Ps
marketing impact of well designed service guarantee
Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
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