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Question 1:
(a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways to improve those value discipline.
Question 2:
(a) Show whether customer loyalty is synonymous to profitability. (b) What will a loyalty programme reasonably do. (c) What are the pitfalls to avoid when choosing a loyalty strategy.
Question 3:
(a) What is understand by customer equity. (b) Compare and contrast the concept of Recency Frequency and Monetary Value (RFM) and Customer Lifetime Value (CLTV). (c) How valuable is the "word-of-mouth" concept.
Question 4:
(a) Describe the concept of Customer Relationship Management (CRM). (b) Show the benefits and difficulties in launching and implementing a CRM system. (c) What are the pitfalls to avoid to make sure a successful CRM system.
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates
Q. Calculate Percentage of Sales Methods? The sum to be appropriated to advertising is arrived at by multiplying the worth of past year's sales or projected sales for the budge
critically analyse diesel''s marketing mix strategies?
Utility of the product life cycle 1. As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a
topic review on setting product strategy
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
The country of Changeland has, for many years, operated as a military dictatorship. Last year, though, a people's revolution brought a democratic election for the first time in liv
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
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