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Question 1:
"Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the likelihood that these outcomes will occur".
a) In the light of the above statement discuss appropriate strategies consumers adopt to reduce the risks associated with their purchases.
b) Discuss the different types of consumption.
Question 2:
Prepare short paragraphs on any FOUR of the following
a. Personal Factors b. Classical Conditioning c. Memory d. Stages in Consumer Decision Making Process e. Trait Theory f. Consumer Attitudes
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
management improve the organizational climat
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
how i prpear my assainment
Enumerate in detail about the communication process At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or di
Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Question 1: You work for a new regional airline that has recently started serving Mauritius. It is a low-cost budget airline. a. Explain what are the characteristics of ser
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