Deiine marketing, Marketing Management

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How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa

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In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.

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Marketing Mix:  A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix

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The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li

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