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explain consumer mind is a black box
How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
Question 1 (a) Relate the importance of well linking any visual aid to its specific message and explain the functions that visual aids can have. (b) The marketing officer of
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide
what do we mean a distribution chanals?
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
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