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Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
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what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
what is the importance of branding policies in an organisation
service life cycle
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