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design marketing mix for product fash wash
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
#consumer mind is a block box discuss?
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
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