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Elaborate the term Brand in brief.
Brand:
Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain identity while you think of his personality you automatically classify about him through exact characteristics and qualities that makes him unique. And distinguish from other stars. Likewise when we needs to sell or buy a product we do not think about the product in common but we are needed to identify the particular brand within the whole product range that we like for example, while we go to purchase shaving cream we do not enquire for any ointment, we ask for exact brand as like example of Old spice, Denim and many more.
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
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Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
Problem 1: What do you meant by the integrated marketing process model? Explain in brief - Detail Explanation on integrated marketing process model including the figure.
Question: Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncerta
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As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
Discuss the Henry Assael model on buying decision behaviour.
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
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