Elaborate the term Brand in brief.

Brand:

Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain identity while you think of his personality you automatically classify about him through exact characteristics and qualities that makes him unique. And distinguish from other stars. Likewise when we needs to sell or buy a product we do not think about the product in common but we are needed to identify the particular brand within the whole product range that we like for example, while we go to purchase shaving cream we do not enquire for any ointment, we ask for exact brand as like example of Old spice, Denim and many more.