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Elaborate the term Brand in brief.
Brand:
Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain identity while you think of his personality you automatically classify about him through exact characteristics and qualities that makes him unique. And distinguish from other stars. Likewise when we needs to sell or buy a product we do not think about the product in common but we are needed to identify the particular brand within the whole product range that we like for example, while we go to purchase shaving cream we do not enquire for any ointment, we ask for exact brand as like example of Old spice, Denim and many more.
Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values
Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
add and subtract 4/6^t-1 + 3/6^t-1
considering the concept of product life cycle where would you put video games in their life cycle
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What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni
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