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Question 1:
(a) Critically evaluate the role of an agile network in building relationships with customers.
(b) Briefly outline the six markets relationship framework.
Question 2:
(a) Using the ACURA model explain how a customer centric firm can increase its profitability.
(b) Discuss why customer retention strategies increase the profitability of a firm.
Question 3:
(a) What are the challenges of one-to-one marketing in the 21st century?
(b) Show the importance of market segmentation for a firm striving to gain customer loyalty.
Review literature on people
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explain the various approaches that are followed by FMCG companies in test marketing.
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A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
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