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Question 1:
(a) Critically evaluate the role of an agile network in building relationships with customers.
(b) Briefly outline the six markets relationship framework.
Question 2:
(a) Using the ACURA model explain how a customer centric firm can increase its profitability.
(b) Discuss why customer retention strategies increase the profitability of a firm.
Question 3:
(a) What are the challenges of one-to-one marketing in the 21st century?
(b) Show the importance of market segmentation for a firm striving to gain customer loyalty.
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
Problem 1: Describe the supply chain management system and inventory management system. Concept of IT in Retail Management & its application in detail Problem 2:
explain the various approaches that are followed by FMCG companies in test marketing
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
consumer mind in a block box
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
what are the inbound logistic,operation,out bound logistic in service industry
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
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