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Question 1:
(a) Critically evaluate the role of an agile network in building relationships with customers.
(b) Briefly outline the six markets relationship framework.
Question 2:
(a) Using the ACURA model explain how a customer centric firm can increase its profitability.
(b) Discuss why customer retention strategies increase the profitability of a firm.
Question 3:
(a) What are the challenges of one-to-one marketing in the 21st century?
(b) Show the importance of market segmentation for a firm striving to gain customer loyalty.
Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
What is function of research of marketing? Functions of Research of Marketing: This means the intelligence service of organization marketing research assists in analyzing
music2GOmulti-player marketing strategy review
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What are the ways to indirect or direct export or production within a foreign country? There are a variety of ways in that organizations can enter foreign markets. The major wa
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1. what are the importans 2. For whom use marketing managment
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
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