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Question 1:
(a) Critically evaluate the role of an agile network in building relationships with customers.
(b) Briefly outline the six markets relationship framework.
Question 2:
(a) Using the ACURA model explain how a customer centric firm can increase its profitability.
(b) Discuss why customer retention strategies increase the profitability of a firm.
Question 3:
(a) What are the challenges of one-to-one marketing in the 21st century?
(b) Show the importance of market segmentation for a firm striving to gain customer loyalty.
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i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
Q. Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. : Market may be segmented by using several relevant
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