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What is the scope of Marketing Information System?
Scope of MIS:
Marketing Information system comprises a set of procedures and ways for the continuous analysis and presentation of information for decision making. This system includes marketing intelligence system, internal record system, marketing decision support system and also marketing research system. Therefore marketing research is a part of marketing information system that is again a part of marketing strategy of company. This system does not operate into isolation. This is closely integrated along with the environment along with in that a business operates.
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
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explain the various approaches that are followed by FMCG companies in test marketing
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
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the various approaches that are followed by FMCG companies in test marketing
Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli
How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select
Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
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