Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Marketing planning:
Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includes sales fore casting determination of marketing objectives and the formulation of marketing programmes and policies for the achievement of these objectives. Marketing planning is a part of over all managerial planning that decides future actions and plans for marketing functions in the present. Policies and programmes are prepared in advance for carrying out the functions and activities of marketing in order to attain the marketing aims. Marketing planning is done by the marketing department. Various sub divisons or sections under the marketing department submit their proposals to the marketing department and then the marketing department prepares the plan for the whole marketing division.
According to Stephen Morse, "marketing planning is concerned with the identification of resources that are available and their allocation to meet specified objectives".
According to American Marketing Association,"marketing planning is the work of setting up objectives for marketing activites and of determining and scheduling the steps necessary to achieve such objectives.
According to Louis A. Allen,"management planning involves the development of forecasts, objectives, policies, programmes, procedures, schedules and budgets".
Product Schovaswill offer for sale Low fat and low calorie ice cream High fiber made with oatbiscuit Many fruity flavors Diet cake Cotton candy Pop corn The company will sel
What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
formula for the calculation of the area of equilateral triangle
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order
Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the
where you want to go in life and how you are going to get there by using social media?
Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov
3000 words assignment
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd