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Question 1:
Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses.
Question 2:
"Merger and acquisition process is the most challenging and most critical one when it comes to corporate restructuring. One wrong decision or one wrong move can actually reverse the effects in an unimaginable manner." Discuss.
Question 3:
Describe the strategic aspects in International Human Resource Management (IHRM) leading to competitive advantages.
Question 4:
Examine the problems faced by Multinational Corporations (MNCs) with a diverse workforce and their strategies to manage diversity.
Explain about the microenvironment of a company. The Company’s Microenvironment: The forces close to the company, affect its capability to serve its customers, the compa
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
Explain about the Tangible Goods Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the
Why are firms utilizing Green Marketing? There are five probable purposes for firms raised use of green marketing. And these are: a) Organizations observe environmental mark
Develop a strategy to help work teams implement change 1. Develop a work plan including timetable, key performance indicators, training needs, occupational health and safe
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
what are the seven marketing concepts?
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