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Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
Q : Regress widget sales on time and add the (a) line, (b) linear equation and (c) R 2 (variance explained) to the graph you created in Q3. Please explain the meaning of each.
The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a projected balance sheet, a cash flow projection and a bre
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all
Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o
How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
What is Structural realignment Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structu
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