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Explain the Discrepancy of Assortment and Sorting.
Discrepancy of Assortment and Sorting:
Channel intermediaries occur to adjust the discrepancy of assortment from the performance of the sorting process. Moreover increasing the efficiency of transactions, there intermediaries smooth the flow of goods and services through creating possession, time and place utilities. Such utilities enhance the potency of the consumer’s assortment. First aspect of this smoothing process requires which intermediaries engage within a sorting function.
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Choosing & Implementing Positioning Strategies
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Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
Sample work
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