What is value pricing strategy, Marketing Management

Assignment Help:

What is Value Pricing Strategy?

Value Pricing Strategy:

Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By the customers point of view a product is the total package of benefits which is received while using the product. Thus, customer oriented company must set its price as per customer’s perceptions of create benefits and costs. Find out the price the marketer requirements to understand the customer’s perception of benefits and also their perceptions of the costs other than the price.


Related Discussions:- What is value pricing strategy

What are main assets of brand equity, What are main assets of brand equity?...

What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min

What is related product diversification, What is related product diversific...

What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as

Responsibility of marketing communications manager, Responsibility of marke...

Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o

Illustrate the the advertising effects on business cycle, Q. Illustrate the...

Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus

Selection of an ads agency by quality and calibre of staff, Q. Selection of...

Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.

Undermining the position of women - ethical aspects of ads, Q. Undermining ...

Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a

Various stages in the pricing of menus, Question 1: What is the Food Pr...

Question 1: What is the Food Production Cycle? Explain in detail the process of production, sales and service with regard to supervision, quality and control procedures. Qu

What are joint ventures, What are joint ventures? Joint ventures: ...

What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope

Drawbacks of business-to-business e-commerce, Question : a) Show and de...

Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd