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Characteristics of the promotional types:
Factor
Advertising
Publicity
Personal selling
Sales promotion
Audience
Mass
Small (one to one)
Varies
Message
Uniform
uniform
specific
Cost
Lower per viewer or reader
None for the media space and time; can be moderate costs for press releases and promotional materials but not met by the advertiser
High per customer
Moderate per customer
Sponser
Company
No formula sponsor in that media are not paid
Compay
Flexibility
Low
High
Moderate
Control over content and pricement
None (controlled by the media)
Credibility
Major goal
To appeal to a mass audience at a reasonable cost, and create awareness and favourable attitudes
To reach a mass audience with an independently reported message
To deal with individual consumers, to resolve Q., to resolve to close sales
To stimulate short run sales, to increase the impulse purchases
factors influecing product mix
What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
How should Shoppers? Stop develop its demand forecasts?
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
CREATING STRATEGIC ADVANTAGE
explain the various elements of marketing process
Screen the communication objective of your campaign
A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows: Season 2006 2007
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
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