Explain about the push strategy in briefly, Marketing Management

Assignment Help:

Explain about the push strategy in briefly.

A pushstrategy comprises convincing trade intermediary channel members to “push” the product during the distribution channels to the last and final consumer through promotions and personal selling efforts both. The company promotes the product via a reseller who during turn promotion this to yet other reseller or the last consumer. All trade-promotion objectives are to persuade wholesalers or retailers to carry a brand, offer a brand shelf space, promote a brand within advertising, and/or push a brand to last consumers. Usual tactics utilized into push strategy are as given here: allowances, free trials, buy-back guarantees, contests, discounts, displays, specialty advertising items and premiums.


Related Discussions:- Explain about the push strategy in briefly

Why is green or environmental marketing important, Why is green or environm...

Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem

Brand positioning of the hotel, Question : You are the manager of a co...

Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c

Importance of the marketing in the development of economy, Importance of th...

Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the

Pricing, what are the factor that should be considered while setting pricin...

what are the factor that should be considered while setting pricing policyn..

What are the advantages of joint ventures, What are the advantages of joint...

What are the advantages of joint ventures? Joint ventures provide the following advantages, which are given below: • Sharing of risk and capability to combine the local in-d

Describe the dimensions of service quality, Problem : As the marketing ...

Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

Evaluate the effectiveness of goodwill advertisement, Q. Evaluate the effec...

Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp

What is local marketing, What is Local Marketing? Local Marketing: ...

What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual

Assignment, i need to make a assignment

i need to make a assignment

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd