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Explain about the push strategy in briefly.
A pushstrategy comprises convincing trade intermediary channel members to “push” the product during the distribution channels to the last and final consumer through promotions and personal selling efforts both. The company promotes the product via a reseller who during turn promotion this to yet other reseller or the last consumer. All trade-promotion objectives are to persuade wholesalers or retailers to carry a brand, offer a brand shelf space, promote a brand within advertising, and/or push a brand to last consumers. Usual tactics utilized into push strategy are as given here: allowances, free trials, buy-back guarantees, contests, discounts, displays, specialty advertising items and premiums.
Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
ABCD is a cyclic quadrilateral.O is the center of the circle if BOD=16+0.find BPD
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the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
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Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi
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