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Explain about the push strategy in briefly.
A pushstrategy comprises convincing trade intermediary channel members to “push” the product during the distribution channels to the last and final consumer through promotions and personal selling efforts both. The company promotes the product via a reseller who during turn promotion this to yet other reseller or the last consumer. All trade-promotion objectives are to persuade wholesalers or retailers to carry a brand, offer a brand shelf space, promote a brand within advertising, and/or push a brand to last consumers. Usual tactics utilized into push strategy are as given here: allowances, free trials, buy-back guarantees, contests, discounts, displays, specialty advertising items and premiums.
How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through
consumer mind is a black box discuss
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Should video game companies continue to alter their products to include other functions, such as Email ?
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building brand equity
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