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Explain about the push strategy in briefly.
A pushstrategy comprises convincing trade intermediary channel members to “push” the product during the distribution channels to the last and final consumer through promotions and personal selling efforts both. The company promotes the product via a reseller who during turn promotion this to yet other reseller or the last consumer. All trade-promotion objectives are to persuade wholesalers or retailers to carry a brand, offer a brand shelf space, promote a brand within advertising, and/or push a brand to last consumers. Usual tactics utilized into push strategy are as given here: allowances, free trials, buy-back guarantees, contests, discounts, displays, specialty advertising items and premiums.
Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th
Branding
What are the significant factors that have led to the success of Shoppers Stop?
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
Q. Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange
Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can
Y= P(1+(r/100))^t
considering the concept of product life cycle where would you put video games in thier life cycle
various approches of test marketing in FMCG
A negative reaction on the part of buyer to price change by your company
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