State the Size and Geographic Dispersionof target audience

Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often national, can be reached effectively only if tools of mass communication like advertising and sales promotion are used. In the same way, various specialist businesses require personal attention to explain, design, demonstrate, install and service complex equipment. In these circumstances personal selling - one-to-one contact - is of greater significance. Tools of marketing communications can enable an organisation to speak to vast national and international audiences through advertising and satellite technology or to single persons or small groups through personal selling and assistance of word of-mouth recommendation.