Importance of people and knowledge in an organization, Marketing Management

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Question:

"Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their heads, and their ability to work together."

Robert Reich

Discuss the above statement showing:

(a) The importance of people and knowledge in an organization.

(b) How knowledge management can effectively contribute in achieving and maintaining an organisation's competitive edge.

(c) Show the major myths which people generally associate to knowledge management.


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