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QUESTION 1
(a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to support your answer
(b) "The marketing of services presents several challenges to the service provider." Outline an extended marketing mix (7Ps) with a description of each element in relation to services
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
Should video game companies continue to alter their products to include other functions, such as email?
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
Describe briefly FIVE major developments over the past twenty years or so that have led to globalisation. Improved transportation Transportation systems, especially rail,
facebook service marketing mix
What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
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