Explain professional and direct purchasing in market, Marketing Management

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Explain about the Professional and Direct Purchasing in business market and the consumer market.

Professional Purchasing:

Products into business markets are purchased usually by highly spelled and professional people through intuiting bids, quotation and tenders who are not found within case of consumer market buying.

Direct Purchasing:

Into business market buyers buy directly by manufacture quite than through inter-mediator, like a case of consumer buying.

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