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Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
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Q. Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing, the seller engages in mass produc
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Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
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What is Product Strategies? Product Strategies: The product is one of the most significant elements of a marketing program. A company is generally called by the products
Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the
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