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Types of intermediaries, Types of intermediaries: 1. Sole selling agen...

Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s

Merits of a standardized international marcom campaign, Question 1: It ...

Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F

Differentiating between Services and Goods, Differentiate between Services ...

Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?

Branding, ingredient branding in the market place

ingredient branding in the market place

Test marteting, various approches of test marketing in FMCG

various approches of test marketing in FMCG

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What are the convenience goods, What are the Convenience Goods? Conve...

What are the Convenience Goods? Convenience Goods: These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of p

Marketing, marketing factors influencing pricing decisions

marketing factors influencing pricing decisions

Pricing objectives, Q.   Explain the objectives of a firm seek in pricing? ...

Q.   Explain the objectives of a firm seek in pricing?                                 OR Described the various pricing objectives Ans.:  A business firm has a nu