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What are tangible advantages in e-commerce?
Tangible advantages are as explained below:
Through the buyer’s perspective e-commerce gives very many tangible advantages:
a. Reduction within buyers sorting out time
b. Improved buyer decisions.
c. Less time spent within resolving invoice and order discrepancies.
d. Increased opportunities for buying optional products.
Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to
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Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
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