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How is Product Life Cycle affected?
PLC is affected by following factors are as given below:
a. The necessary and intrinsic nature of the product itself.
b. Change into marketing environment.
c. Changes into consumer preferences
d. Competitive actions.
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A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
consumer mind is a block box
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explain consumer mind is a black box
Question: (a) You are the marketing vice-president of a large soft drink company. Your company's agency is in the process of negotiating a contract to employ a superstar fema
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