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How is Product Life Cycle affected?
PLC is affected by following factors are as given below:
a. The necessary and intrinsic nature of the product itself.
b. Change into marketing environment.
c. Changes into consumer preferences
d. Competitive actions.
What is the role of personal selling in presentation and demonstration?
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
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1. Explain the six key criteria for strategy selection by providing appropriateexamples
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What necessitated the replacement of traditional advertising with positioning
understand concepts with examples of need,want,demand
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