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How is Product Life Cycle affected?
PLC is affected by following factors are as given below:
a. The necessary and intrinsic nature of the product itself.
b. Change into marketing environment.
c. Changes into consumer preferences
d. Competitive actions.
This is the number of times a consumer purchases the similar product within a specific time interval.
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The product margin is calculated as product sales minus the direct costs of selling the product.
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