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How is Product Life Cycle affected?
PLC is affected by following factors are as given below:
a. The necessary and intrinsic nature of the product itself.
b. Change into marketing environment.
c. Changes into consumer preferences
d. Competitive actions.
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1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
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