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How is Product Life Cycle affected?
PLC is affected by following factors are as given below:
a. The necessary and intrinsic nature of the product itself.
b. Change into marketing environment.
c. Changes into consumer preferences
d. Competitive actions.
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
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Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
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Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
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