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Process design can best be improved by Adopting a strategy of continuous improvement.
various approches of test marketing in FMCG
Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
Affordability Based Pricing : The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of peop
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
marketing business process of automobiles company.
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
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