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Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
(3x^2 y)^3 over 9x^2 .....I got 27x^6 y^3 over 9x^2 is there anymore simplifying to be done
1. Explain the six key criteria for strategy selection by providing appropriateexamples
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
#ques1. “Consumer mind is a Black Box” –Discusstion..
Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing. A human need is a state of felt deficiency. 1). Humans have many comp
What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
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