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What is Local Marketing?
Local Marketing:
As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual stores and neighbourhoods).
For example: Vegetable shapes to our locality and as P and B Bank provide every services in various branches.
Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte
what are significant factors that have led to the success of shoppers'''' sto
WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
Forester's Country Markets is a well-known grocery chain based in a large Midwestern city. At one of Forester's distribution warehouses a key problem has been proper stocking of s
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
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