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What is Local Marketing?
Local Marketing:
As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual stores and neighbourhoods).
For example: Vegetable shapes to our locality and as P and B Bank provide every services in various branches.
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
market testing
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Factors affecting the choice of distribution channel Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent up
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
factors affecting the product life cycle
Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the
Q. What is advertising ? Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several product
Give examples of product line strategies.
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