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Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
Henry Assael Model of buying decision behavior along with thediagram
advertising campaigns and there work in developing awareness among public
What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with
various approaches to test marketing
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
Consumer mind is black box. Discuss
Should video game companies continue to alter their products to include other functions, such as email?
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
various approches of test marketing in FMCG
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