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As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat
What are Industrial Goods? Industrial Goods: Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, a
1. Explain the six key criteria for strategy selection by providing appropriateexamples
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
topic review
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
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