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Question:
a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they have never ventured into until now. The Marketing textbook will be aimed at undergraduate students around the world.
Outline a marketing research project with the objective of assessing the demand for the book.
b) Contrast the three general approaches to setting prices.
c) Companies bringing out a new product can choose between two broad strategies: market-skimming pricing and market-penetration pricing. Distinguish between the two and identify for which type of products marketers will use each type of strategy.
d) Show the types of segmented pricing.
market testing tools
FIND THE DISTANCE BETWEEN TWO LINEB 2x+y+3=0 AND 3x+4y+1=0.ALSO FIND THE EQUACATION OF LINE LYING MIDWAY BETWEEN THEM.
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