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explain the various approaches that are followed by FMCG companies in test marketing
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
Marketing mix of Dettol Handwash
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
how to draw consumer profile of a typical buyer of ray ban?
Q. Describe various tasks in product line appraisal? Ans.: Company objectives influence product line length. 1 objective is to make a product line to induce up sel
What do you mean by product mix .
Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
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