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Problem 1:
(a) Describe the tourism business system?
(b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'.
Show the importance of the above statement and clearly explaining how an inappropriate air access strategy can impede the development of the tourism sector?
Problem 2:
You are needed to write short notes on all of the following?
(a) ‘Tourism Branding is about making the tourism product a living entity'. explain?
(b) ‘Promoting the MICE segment is crucial for tourism businesses. Discuss your understanding about MICE and its importance in the tourism economy?
(c) Discuss the importance of outdoor advertising in tourism promotion?
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Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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