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Problem 1:
(a) Describe the tourism business system?
(b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'.
Show the importance of the above statement and clearly explaining how an inappropriate air access strategy can impede the development of the tourism sector?
Problem 2:
You are needed to write short notes on all of the following?
(a) ‘Tourism Branding is about making the tourism product a living entity'. explain?
(b) ‘Promoting the MICE segment is crucial for tourism businesses. Discuss your understanding about MICE and its importance in the tourism economy?
(c) Discuss the importance of outdoor advertising in tourism promotion?
#question draw an bcg matrix with an numerical example..
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
Market growth is the measured potential for a product type to attract more consumers spending.
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
what is branding??? and hoe m,any types of branding we can do???
What are the significant factors that have led to the success of Shoppers Stop?
Discuss the issues associated with a total outsourcing of CIS for WV8.
Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
Process design can best be improved by Adopting a strategy of continuous improvement.
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