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Problem 1:
(a) Describe the tourism business system?
(b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'.
Show the importance of the above statement and clearly explaining how an inappropriate air access strategy can impede the development of the tourism sector?
Problem 2:
You are needed to write short notes on all of the following?
(a) ‘Tourism Branding is about making the tourism product a living entity'. explain?
(b) ‘Promoting the MICE segment is crucial for tourism businesses. Discuss your understanding about MICE and its importance in the tourism economy?
(c) Discuss the importance of outdoor advertising in tourism promotion?
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Explain the various approaches that are followed by FMCG companies in test marketing
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The physical attributes of a product constitute a tangible product.
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How should Shoppers? Stop develop its demand forecasts?
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Factors influencing pricing decisions
1. Explain the six key criteria for strategy selection by providing appropriateexamples
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